Featured Case Study

Our paths crossed with Thayer Hirsh, co-founder of Knome, at a Summit County Chamber networking event. We were trying to figure out how to get to the event and struck up a conversation about our businesses. Thayer not only shared that he would be presenting at the event, but their team also needed rebranding help.

Just one month later, they reached out and hired us to begin building their brand. And once we kicked everything off, we were immediately intrigued by their service.

Knome’s story begins when, in 2015, Thayer experienced his own home care issue. His basement flooded because of an undiagnosed drainage problem, costing him unexpected time, money, and resources. He knew that there must be a better way to manage home care, and he was inspired to empower homeowners with preventative home maintenance solutions. Ted Coleman, also co-founder of Knome, later joined the mission because he utilized Thayer’s solutions first-hand, transforming his personal homeowner experience. Together, they deliver customized, focused, and integrated value so homeowners can focus on what matters most.

At CreativCat, we helped the owners of Knome hone their mission, vision, and purpose, then discovered who their audience was while defining what made them stand out through their positioning. We also developed their brand persona and crafted a resonating message, stunning identity, and catchy tagline. With their foundation in place, they are equipped to move forward with the essential tools for advertising, marketing, content creation, website development, and more!  And they’re already influencing homeowners everywhere.

So, join us as the co-founders of Knome share their brand strategy experience: the beginning of their remarkable new chapter.  

  • Can you give a brief description of your business?
    We are a software company building a mobile app that provides homeowners with an instruction manual for their homes.
  • What challenges were you experiencing before purchasing CreativCat’s Brand Strategy service?
    We were rebranding from a previous name and logo while also pivoting the company's custom acquisition strategy.
  • What trends in your industry drove the need for our service?
    We were looking for a modern, fresh logo and positioning. Our previous name and logo were hard to distinguish in the app world.
  • What caused you to seek a solution like a brand built on strategy?
    We were looking for a holistic approach to branding and strategy.
  • Did you explore other solutions before CreativCat’s brand service? What happened?
    Yes. But we were most impressed with CreativCat’s approach and portfolio, despite them being more expensive. 
  • What made CreativCat’s solution stand out against their competitors?
    We prefer to work with local companies whenever we can. We really liked their portfolio and entire approach. 
  • Is there a particular part of the service you like the most?
    Logos are always fun…
  • What did your decision-making process look like?
    We were trying to move quickly at the end of 2021. CreativCat was very accommodating to our timeline.
  • What benefits have you experienced since working with CreativCat?
    We have a greater understanding of our product's core message and persona from a marketing standpoint.
  • What’s the best thing about working with CreativCat?
    Rapid iteration of ideas and feedback.
  • What plans do you have to use CreativCat's solution in the future?
    We’ll use this messaging and content in all marketing and customer communication going forward. 
  • Would you recommend this service?

We enjoyed working with Thayer, Ted, and the entire Knome team, helping bring their vision to life through a brand built on strategy. For more information on Knome, click here!

Bringing over a decade of branding experience, our CreativCat team will guide you every step of the way, ensuring you’re equipped with a framework for lasting achievement for your dream. For more information, click here to pounce on a call, and let’s start blazing your trail!