Our paths crossed with Thayer Hirsh, co-founder of Knome, at a Summit County Chamber networking event. We were trying to figure out how to get to the event and struck up a conversation about our businesses. Thayer not only shared that he would be presenting at the event, but their team also needed rebranding help.
Just one month later, they reached out and hired us to begin building their brand. And once we kicked everything off, we were immediately intrigued by their service.
Knome’s story begins when, in 2015, Thayer experienced his own home care issue. His basement flooded because of an undiagnosed drainage problem, costing him unexpected time, money, and resources. He knew that there must be a better way to manage home care, and he was inspired to empower homeowners with preventative home maintenance solutions. Ted Coleman, also co-founder of Knome, later joined the mission because he utilized Thayer’s solutions first-hand, transforming his personal homeowner experience. Together, they deliver customized, focused, and integrated value so homeowners can focus on what matters most.
At CreativCat, we helped the owners of Knome hone their mission, vision, and purpose, then discovered who their audience was while defining what made them stand out through their positioning. We also developed their brand persona and crafted a resonating message, stunning identity, and catchy tagline. With their foundation in place, they are equipped to move forward with the essential tools for advertising, marketing, content creation, website development, and more! And they’re already influencing homeowners everywhere.
So, join us as the co-founders of Knome share their brand strategy experience: the beginning of their remarkable new chapter.
We enjoyed working with Thayer, Ted, and the entire Knome team, helping bring their vision to life through a brand built on strategy. For more information on Knome, click here!
Bringing over a decade of branding experience, our CreativCat team will guide you every step of the way, ensuring you’re equipped with a framework for lasting achievement for your dream. For more information, click here to pounce on a call, and let’s start blazing your trail!